Company Webcast | Unit4Agresso simply uses it

Client
Unit4, supplier of business software

Assignment
Video webcast instead of disappointing trade fair activities.

Solution
Company Webcast makes video webcasts which Unit4 uses to inform potential clients of market developments. Before the broadcast, the target group is led to the site via a direct mailing campaign in combination with emails and Internet advertising. The video webcast is then broadcast live and remains available on demand.

Result
The results of the video webcasts are comparable with the good results that used to be achieved with trade fair activities.

Jeroen Philippi, Manager Marketing & Sales:
"We used to take a stand at trade fairs, but because of the disappointing visitor figures and high costs, last year we cancelled a number of them. With webcasting we now come in contact with potential clients in an innovative way. We have been extremely pleased with our working relations with Company Webcast. It is a professional and flexible young team that is not too full of itself and knows how to get on with things. It is very definitely a culture match between us."

Click here to view a recent webcast of Unit4
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